Why Me?

Why Not?

Every human on Earth is involved in a just transition

Transitioning to a low-carbon future is a collaborative effort. Developing this initiative has been.

We need passionate people committed to orderly change if the transition is to be just, fast and resilient.

IUUE – I, You, Us, Everyone.

 

We are all involved

We are all here now, facing the same existential challenges.

Change is happening around us across technology, energy, material resources, climate and economy that impact us and we are involved in.
Regardless of whether as citizens, employees, business leaders, or government officials, faith leaders, scientists or social influencers, we can play a role. Each of us is unique and also common in the fabric of society with freedom and responsibility. We are ordinary people making choices every day that, collectively, represents the profound human impact on our planet.
Our values, choices, and actions, transactions and reactions represent the economy, creating demand and shaping the world around us.
It’s not about who to blame for the current state of affairs; it’s about recognising that we all have a voice and choices. These choices are often hidden from us by business and governments or are presented to us in ways that are hard to resist or to know about.

Regardless of our place in the world or our motivations many of us but not all, have choices be it economic, social, or personal as individuals.

If we have the freedom to choose, we also enjoy the opportunity to act.